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We are Featured on The Straits Times!

It is a week to Chinese New Year and the clock is ticking if you are planning to stock up on meat and seafood for festive feasts.

Most wet markets are closed on the first two days of Chinese New Year and, though some supermarkets have extended their opening hours during the festive season, they carry limited fresh stocks during this time.

If you cannot get your hands on fresh food or do not want to be caught in the last-minute frenzy at supermarkets, go for frozen food products. There is raw food such as seafood and shabu shabu meat, which can be used in steamboats, as well as pre-cooked dishes such as steamed herbal chicken.

At least five food suppliers, wholesale distributors and gourmet grocery shops tell The Sunday Times they are seeing healthy sales of frozen products. This is despite a sluggish economy and customers being more cautious about spending, given the close proximity of Christmas and Chinese New Year.

Buying frozen food products during the festive season is getting popular as they typically have longer shelf lives of up to a year. These items also have relatively stable prices compared with those of chilled fresh products in wet markets, which tend to increase as Chinese New Year approaches.

Some places that sell frozen food provide home delivery services:

Far Ocean

What: Choose from more than 200 seafood and meat items at this annual warehouse sale that will see prices slashed by up to 70 per cent.

Where: S-Mart, 15 Fishery Port Road

When: Today, 9am to 5pm, and Friday, 9am to 1pm

Info: Call 6261-3788 or go to www.s-mart.sg.

http://www.straitstimes.com/lifestyle/food/frozen-food-a-festive-hit - By Kenneth Goh